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The terms Executive Coaching, Life Coaching, Career Coaching and Personal Coaching all refer to a process of helping normal or high functioning people achieve to their full potential. Coaching may be applied to work related or personal goals and may be used with an individual or with a group of people working as a team.

Positive goals for improvement may be professional, career, education or work related. Goals may be to improve work performance or to expand upon or make changes in career or profession. Goals may also be personal, life style or quality of life related. Coaching is focused upon heightening ability to achieve potential, to promote optimal level of functioning and to enhance the effective application of motivation to achieve specific goals.